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Best face serum for 30s skin, anti-ageing and dry winter skin
Apply serum on slightly damp skin, then seal it with a moisturiser and finish with sunscreen in the morning; a simple 5-minute routine is usually enough.
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If your serum doesn’t seem to be working
Skin still feels tight by midday : apply serum on slightly damp skin, follow with a light moisturiser, and check you’re not over-cleansing or using very hot water. [2] Serum pills or rolls under sunscreen/makeup : use less product, let each layer absorb fully, and avoid heavy silicone primers on top.