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Common questions about DPDP, purpose limitation, and abandoned carts
Outbound: CRM, CDP, and marketing tools query the consent layer before creating audiences or sending cart reminders, and suppress users where consent is missing or withdrawn.
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Troubleshooting common consent and audience issues
Campaigns accidentally including users who withdrew consent: implement nightly or real-time suppression syncs from the consent layer to activation platforms, and include consent status checks in campaign QA checklists before launch.