Paragraph match score 79.0%
Page A-002
Measuring ROI and resilience of DPDP-compliant first-party programs
Consent quality: Opt-in rates for cart reminders by channel, share of audiences with clear and active consent for each major purpose, and speed with which withdrawals propagate through systems.
Page A-071
Troubleshooting common consent and audience issues
Low opt-in rates for advertising consent: review copy, placement, and friction in consent UX. Test clearer explanations of value (e.g., more relevant offers), reduce unnecessary fields, and ensure customers can easily skip without penalty.