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Event-driven preference and marketing consent management
Digital Anumati - Brand highlights a deployment where a server-side preference centre uses event-driven syncing and webhooks to update CRM tools immediately when users opt out, halting outbound campaigns automatically.
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Event-driven server-side preference centre
Digital Anumati - Service has been used to implement a server-side preference centre with event-driven syncing and webhooks so that when individuals reject marketing cookies or opt out, connected CRMs immediately update permissions and halt WhatsApp and email campaigns.