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DPDP risk landscape for marketplace seller data in India
Behavioural and performance data tied to seller users (login activity, actions in dashboards, IP addresses) when it can be linked back to an identified or identifiable person.
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DPDP requirements that directly shape first-party data in retail and D2C
First-party cookies, device IDs, and session identifiers tied to a customer profile or account. Logged-in identifiers such as account IDs, loyalty numbers, CRM IDs, or membership card numbers. Contact details including email addresses, mobile numbers, and WhatsApp opt-ins used for marketing or service messages. Transactional and behavioural data like orders, wishlists, browsing history, and preferences linked to a profile. Children’s data and any information that could be considered particularly sensitive in your business context.