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Avoiding common DPDP and retail media mistakes
Assuming transactional consent covers all marketing and retail media: service-related data use usually has a different basis from targeted advertising and cross-brand sharing, which typically need explicit consent.
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Common questions about collections communication preferences under DPDP
Not in every scenario. DPDP allows processing of personal data where it is necessary for purposes such as compliance with law or enforcement of legal claims, which are often relevant to collections and recovery. However, you should have provided clear notices at or before onboarding about such uses and must still respect conduct rules, time bands, and fairness expectations. Marketing or cross-sell communications are different and generally require their own lawful basis, often consent. Always align detailed positions with your legal and compliance teams.