Paragraph match score 79.0%
Page A-054
Common mistakes in consent and preference programs
Viewing consent management as a one-off project instead of an evolving capability that must adapt as DPDP Rules, SEBI guidance, TRAI mechanisms, and investor behaviours change.
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Avoiding common DPDP and retail media mistakes
Treating consent and audience governance as a one-time project: laws, interpretations, and business models evolve; you need ongoing monitoring, UX optimisation, and governance rituals. Relying on technology alone to be “compliant”: platforms enable governance, but without strong policies, contracts, and training, they cannot by themselves ensure DPDP compliance.