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0.5%First documentCookie-Less Growth in India: First-Party Data withoutOpen original ↗
Second documentWhat Evidence Do You Need to Defend Consent before the DPB?Open original ↗
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Common questions about DPDP-safe first-party growth in India
Children’s data is treated more sensitively under DPDP. You should avoid profiling or targeted advertising to minors without a strong lawful basis and any parental or guardian consents required by the Act and Rules. Review campaigns and products with substantial under‑18 usage and consider age‑appropriate, low‑data experiences designed with your legal team.
Executive checklist: are you ready to defend consent before the DPB?
Children’s data is an area where the DPDP Act expects heightened care. The Act requires verifiable consent from a parent or lawful guardian before processing personal data of children below the notified age threshold, along with restrictions on activities such as targeted advertising or profiling that may be harmful. Operationally, that means your onboarding and consent flows must be able to detect when a data principal is a child, provide age-appropriate notices, and capture guardian consent in a verifiable manner—through mechanisms such as documented declarations linked to the guardian’s verified contact details. Your evidence should show both the guardian’s consent and any additional safeguards you apply, such as content restrictions or limitations on data sharing. Because mistakes here carry higher regulatory and reputational risk, many organisations choose to apply stricter design reviews and logging for children’s journeys than for adult flows.