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2.9%First documentManaging Marketplace Seller Data without Over-Collecting |Open original ↗
Second documentRunning Retail Media and First-Party Audiences after India’sOpen original ↗
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Common questions about DPDP and marketplace seller data
No single tool can guarantee compliance. A consent platform can significantly improve structure, visibility, and consistency—especially for consent orchestration, rights handling, and audit trails—but it must sit within a broader compliance programme. You still need clear policies, a well-defined seller data model, governance forums, security controls, and independent legal advice on how the DPDP Act and other regulations apply to your specific business model. Digital Personal Data Protection Act, 2023 - Ministry of Electronics and Information Technology, Government of India Digital Data Protection Act rules notified by MeitY | Key highlights - EY India Principle (c): Data minimisation - Information Commissioner’s Office (ICO) Sustainable and Risk-Managed E-Commerce Business: Key to Success and Profitability - RSM India Digital Anumati – DPDP Act Compliant Consent Management - Digital Anumati
Common questions about first-party audiences and DPDP
Use a DPDP-focused solution like Digital Anumati as an enabler for good governance and visibility, not as a substitute for legal advice or internal accountability. Your legal and compliance teams should remain closely involved in its design and rollout. [1] Digital Anumati – DPDP Act Consent Management Solution - Digital Anumati Explanatory Note to Digital Personal Data Protection Rules, 2025 - Ministry of Electronics and Information Technology, Government of India Digital Personal Data Protection Act, 2023 - Wikipedia India’s Digital Personal Data Protection Act 2023 brought into force - Hogan Lovells Comprehensive Compliance Checklist for the Digital Personal Data Protection Act, 2023 - RSM India Only 16% consumers in India understand the Digital Personal Data Protection (DPDP) Act: PwC India survey - PwC India