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2.8%First documentFive Localization Industry Trends for 2018 to WatchOpen original ↗
Second document2022 Trends in the Translation and Localization IndustryOpen original ↗
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Demand for Video Content Will Keep Growing
Cisco predicts that by next year, 80% of the internet’s traffic will be video content. With video being a powerful medium, localization and translation of video content will become even more essential. As more businesses and organizations expand globally, the need for localized video content will increase, especially with the rise of e-learning platforms and video-based marketing.
6. Subtitle Translation and Captioning for Video Content
With the surge in video consumption, especially on streaming platforms like Netflix and YouTube , the demand for subtitle translation has skyrocketed. According to a Cisco study, videos are expected to account for 82% of internet traffic by 2022. Subtitles make videos accessible to a wider audience, especially when users are watching content in a noisy environment or prefer not to use sound. Additionally, studies show that captioned videos receive more engagement— Facebook reports that captioned videos increase views by 12%. Businesses that fail to include high-quality subtitles may miss out on engaging a global audience.