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5.6%First documentHow Video Game Localization Works ExplainedOpen original ↗
Second documentVideo Game Localization: Reaching Local MarketsOpen original ↗
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Is Video Game Localization Worth It?
Now, localization doesn’t seem that expensive, does it? By localizing your game, you can greatly expand its reach and appeal, increasing both downloads and revenue. If you have a game that you are eagerly waiting to get localized, let us know!
2. Expanding Your Audience
By localizing your game, you cater to players from different regions, making the game more accessible and appealing. It allows developers to expand their audience base and build stronger connections with players from diverse backgrounds, contributing to the game’s global success.
Project Preparation
The first stage of game localization involves preparing for the project. This phase includes tasks such as receiving a quotation from the client, evaluating the scope of the localization, and analyzing the materials. Before translating the game content, translators and localization experts assess the game’s text, dialogue, graphics, and even audio elements to identify what needs to be localized. This phase ensures that all aspects of the game can be appropriately adjusted to suit the target market, setting a clear plan for the next stages of the project.
1. Planning Your Game Localization Project
Begin by conducting market research to identify target regions and evaluate cultural expectations. Assess the game’s content, decide which elements require localization, and determine how much translation and cultural adaptation are necessary. A solid plan will ensure smooth execution during the localization process.
3. Boost the Number of Downloads
One of the most significant advantages of game localization is its ability to increase the number of downloads. According to research by Distomo, apps that are localized experience a 128% increase in downloads compared to before localization. This surge in downloads is especially important in the mobile gaming market, where competition is fierce. Localizing your game gives you a competitive edge and ensures that your game can be discovered and enjoyed by gamers from different regions.
2. Expanding Your Audience
By localizing your game, you cater to players from different regions, making the game more accessible and appealing. It allows developers to expand their audience base and build stronger connections with players from diverse backgrounds, contributing to the game’s global success.
1. Increase Your Return on Investment (ROI)
Localization provides a significant return on investment (ROI) by allowing your game to reach a much wider audience. A game released in only one language has a limited reach, but with localization, it can be made available in multiple languages, significantly expanding its market reach. Studies have shown that by translating a game into languages such as Chinese, Japanese, Spanish, and French, developers can reach millions of potential players who might otherwise not have access to the game. This broader appeal often translates into more downloads and sales, leading to higher revenue.
3. Opening New Revenue Streams
Localization helps developers reach new markets, attracting more players and increasing revenue opportunities. By adapting a game to specific regions, developers can tap into previously untapped player bases, thus boosting the game’s commercial success and lifespan.